X11, as a new, representative toy retail brand, is born to meet the spiritual needs of Gen Z. Nowadays, emerging commercial operations and consumer groups are breeding new commercial space.
Narrative, immersive shopping experience is the key to capture the new generation of consumers. In light of this fact, X11 adopts the strategy of giving every flagship store a differentiated image, hoping to offer consumers an immersive shopping and socializing experience through exquisite spaces, display aesthetics and story-telling circulations.