TOWN.CO I 堂口
CHAPTER.1 INTERIOR
“堂口”位于成都量子光,面朝滑板公园广场,年轻人聚集在这里滑板、单车、街舞、说唱,是市中心一处充满年轻活力的街区,其地理位置毗邻太古里商业圈及大慈寺,传统与现代在这里碰撞交融。“堂口”一词原指在古时民间的组织或者帮派,现多指为了祭祀、结拜或者某种民间活动而聚集起来的某个地点。品牌方将“堂口”看作追逐街头文化的先锋青年聚集地,以自助式啤酒吧的全新运营模式为新青年社群营造随性惬意的社交空间。"TOWN.CO" is located in Chengdu Liangziguang, which faces the Skateboard Park Square, where young people gather for skateboarding, cycling, street dancing and rap. And it is a vibrant neighborhood in the city center. Located close to Taikoo Li business circle and Daci Temple, it is a place where tradition meets modernity . The term "TOWN.CO" originally refers to a folk organization or gang in ancient times. Now it mostly refers to a place gathered for sacrifice, worship or some folk activities. The brand regards "TOWN.CO" as a pioneer youth gathering place chasing street culture, and creates a casual and comfortable social space for the new youth community with the new operation mode of self-service beer bar.
Oriental Cyberpunk
聚集在堂口的年轻人有自己的信仰,敢于突破自我,仿似现代社会的“江湖儿女”,这样关于堂口的画面便不难想象,设计雏形也由此产生。MOJO STUDIO为项目拟定关于“传统文化在未来社会保留状态”的设计命题,进行了一次Ancient Oriental Civilization和Cyberpunk的融合尝试,项目整体以传统中式对称的建筑结构作为设计基底,将典型的中式建筑造型类如:飞檐、格栅等元素应用其中,削弱了传统建筑本身的严肃与沉重,大屋檐下形成的半开放空间让凝固显得欲动。The young people gathered at TOWN.CO have their own beliefs, dare to break through themselves, and look like the "sons of the earth" in modern society. In this way, it is not difficult to imagine the picture of TOWN.CO, and the design prototype is also produced. MOJO STUDIO formulated the design proposition of "the state of traditional culture in the future society" for the project, and made a fusion attempt of Ancient Oriental Civilization and Cyberpunk. The whole project takes the traditional Chinese symmetrical building structure as the design base, and applies typical Chinese architectural modeling elements such as cornices and grilles to it, which weakens the seriousness and heaviness of the traditional building itself, and the semi-open space formed under the large eaves makes the solidification seem to move.
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