健身不仅仅是一种对身体的锻炼，同时也是一段强化心灵的旅程。总部位于英国的健身房品牌1Rebel，以这种超前的健身理念一举颠覆了国际健身行业，并通过沉浸式参与以及深度运动体验打动了众多追求身心同步更新的健身爱好者。
Exercise is more than just a physical journey, it’s a psychological one too. It’s a philosophy that UK-based fitness concept, 1Rebel, has used to disrupt the international fitness industry and speak to the heads and hearts of gym-goers seeking physical renewal through deep experiential engagement.
▼接待区，reception area © Willem-Dirk du Toit
受到1Rebel委托，Foolscap事务所承接下了首家澳大利亚1R健身房的设计任务。该健身房位于墨尔本South Yarra区。通过与1R进行的一系列品牌理念研讨会，Foolscap事务所深入理解了1R所提倡的锻炼心灵的理念，并将这种心灵之旅转化成一种具象的设计语言，在感官上激励前来的健身爱好者，从而帮助他们更好地完成健身的过程。
Foolscap Studio was engaged by 1Rebel to design its first Australian destination, ‘1R’, located in South Yarra, Melbourne. Through a series of brand immersion sessions with 1R, Foolscap studied the psychological journey of exercising, translating this into a fit-out that sensorially inspires the individual, and aids them on their journey of physical renewal.
▼休息区，resting area © Simon Shiff
“人们在运功前、运动中与运动后都会呈现出不同的心理状态。当你进入健身房时，你仍然处于面向公众的状态。向外界展示更好的“自我”，正是人们努力健身的内驱动力。而真正健身的过程则是一个更加内化的过程，它将是极为私密的、与外部世界隔绝的。当人们完成锻炼的目标时，将会收获令人愉悦的成就感。”
—— Foolscap创始人Adèle Winteridge
“There is a psychological state that you enter before, during and after you exercise. As you enter the fitness studio – you are still in public-facing mode, the ‘self’ you show to the world. This is the phase in which you are building up to the moment, The act of exercising is a much more internalised process – private and disconnected from the outer world. And then, once you’re through it, there’s the euphoria of achievement. ”
—— Foolscap’s Founding Director, Adèle Winteridge
人们将通过底层的接待空间进入健身房，明亮的灯箱让人们清晰地意识到这里是一个“地上世界”。接待台与果汁吧台由一系列蜂窝状模块构成，灵感源自人体细胞的组成结构。在这里，晶莹的玻璃砖被灯光照亮，营造出一种富有纹理感的灯光氛围。
Entrance into 1R is via a ground-level reception – a ‘world above’ that manifests as a light box. The reception desk and juice bar is constructed as a series of cellular modules. A nod to the cellular make-up of the human body. Here, illuminated glass bricks create an atmosphere of textural light.
▼果汁吧区，juice bar area © Willem-Dirk du Toit
▼吧台细部，detail of the counter © Simon Shiff
通过悬挂的照明网格，“人体细胞”主题呈现出一个新的维度。一系列镜面被巧妙地固定在墙壁上，数次的反射创造出一种无限的空间氛围。这种设计旨在提高顾客的消费体验，吸引他们驻足停留，或是在果汁吧休憩片刻，享用新鲜的蛋白奶昔与咖啡。
The cellular motif takes on a new dimension through the suspended lighting grid. Cleverly placed wall-mounted mirrors put the vision on repeat, creating an infinite horizon of cells. This serves to heighten the experience for patrons, enticing them to pause and purchase fresh protein shakes and coffee from the juice bar.
▼1Rebel标志性的标语灯板，1Rebel’s iconic slogan light board © Willem-Dirk du Toit
▼空间细节，detail © Willem-Dirk du Toit
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发表于 2021-9-4 05:46:44
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