[img][/img] ![]() 凝固在空中力/Freeze in the Air
前言: 商业也许可以不用太过直白.商业的本身是消费者对品牌的认知到认同的过程.现代大型商业体建设的本身的意义便在于此.我们在与安徽匠古团队花费了大量的时间用于探讨研究如何使得消费者通过实体空间的体验,让其对品牌本身的理念和所传播的价值快速的从认知转变为认同. Introduction: Commerce may not be too straightforward. Commerce itself is the process from knowing to recognition of the brand by consumers. It is the significance of the construction of a large modern business complex. We spent a lot of time with the Anhui GAGO Team discussing and studying how to make consumers who just know the concept of the brand and the values conveyed quickly recognize them through the experience of the real space.
设计思考: 匠古摄影艺术中心位于安徽省 合肥市 滨湖金融港,占地面积为4000.0㎡ Design thinking: GAGO Photography Art Center is located in Lakeside Financial Harbor, Hefei, Anhui Province, China. It covers an area of 4,000.0㎡.
摄影是凝固时间的艺术,这一点和建筑特新相似. 我们希望可以创造一种美,让它凝固在空间中,我们想象一组飞舞的白纱在空中随风而动,落在地上便成了隔断,吧台,墙体;飞在顶上变成了吊顶的一部分;白纱与楼梯一起盘旋而下形成了一对有趣的好像在互动的形体,像是一起盘旋而上的DNA.随着快门按下,闪光灯凝固了一切造型.变成了在空间中凝固的固体,将原本所有驱使它运动的力也一同凝固了.就像拍摄一位舞蹈中的演员,静态的照片上却有着运动的美. Photography is the art freezing time, which is similar to architecture. We hope to create a beauty that can be frozen in space. We imagine a group of white yarn flying and moving in the air with the wind. When it lands on the ground, it becomes the partition wall, bar, or wall. When it flies on the top, it becomes a part of the ceiling. The white yarn and stairs circle and move down to form a pair of interesting and interactive shapes like DNAs circling up. As the shutter is pressed, the flash lamp freezes all the modeling, which changes into the solids frozen in the space. All the forces driving its movement are frozen. Just like taking a photo for a dancer, there is the beauty of movement in the static photo.
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发表于 2021-5-4 16:17:34
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