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Indre by Nikolai Kotlarczyk for Rakumba is a nostalgic but contemporary lighting collection that pays homage to the city of Copenhagen.
Indrea Pendant Cluster, Black & Forest Green Marble.
Indre Linear Light, Golden & Oak Finish.
“Indre captures that unique feeling of Copenhagen’s historic city centre. A prominent feature is its streetlights suspended from buildings to allow for foot traffic, bikes and cars,” explains Nikolai. “Indre captures that connection between lighting and architecture and brings it into the interior architect’s spatial environment.”
2020 has been a prick of a year for many. And while some have retracted and stayed idle, others have used it as an opportunity to – no, I’m not going to say pivot (the most overused-to-the-point-its-become-quite-sickening word of 2020?) but rather, come up with alternative ways to get on with it.
Case in point, Australian lighting company had very different plans for their year of international product launches, starting with a big activation planned for Milan, but by now we all know how that story ends.
As Australia’s oldest international lighting brand (they turned 50 this year!), Rakumba has a strong history of collaborating with established and emerging . Led by managing director Michael Murray, this year, despite COVID challenges, the team brought two new collections to the market – and – with another one by Tom Fereday currently in the works.
So how does one go about landing a gig with a high profile international designer like ? What were some challenges, opportunities, a-ha moments? And what was it like working with an emerging designer Nikolai Kotlarczyk? Truth be told, I planned to write this article very differently from the start. I put a few quick questions to Michael for some extra comments, but he came back with too many pearls of wisdom that were too good not to use almost exactly as they were. So I thought it was best you heard it straight from the horse’s mouth.
Read on for Michael’s behind the scenes insights on bringing two collections to market with a sneak peek of what’s to come next year. He also discusses Rukumba’s collaboration with a South African digital artist, , on a series of “Surreal Interiors Inspired by Australian Landscapes” which were commissioned pre-COVID, and have now become an on-point way to communicate a coherent design vision for the brand’s latest collections.
Indre Table Lamp, White And Nero Marquina.
Dana: 2020 has thrown a pretty major spanner, to say the least. How has Rakumba been affected this year and what’s been your subsequent approach to product development and collection launches?
Michael: Hah – this will resonate with you Dana – no travel for an entire year. If I’d known that at the start of this year, I’m not sure I would personally have been able to cope. From the relaxation of a house on the coast of Queensland at the start of January, I booked a trip to China for our designers to review manufacturing for a large bespoke project and a series of meetings with Stellar Works for our collaboration in Milano, a trip to Germany for Light+Building, the most important international lighting trade fair, and of course Milan for design week where we had planned a team of people to work on our exhibit as well as meetings with our international agents and dealers. Within the space of about two weeks, those three trips were cancelled – and our entire marketing strategy for the year was turned on its head.
People talk lots about ‘pivoting’ – I hate the word – for us, the epidemic has reinforced more strongly than ever that our ‘why’ – “making beauty” is right for me and for my amazing team. So we haven’t pivoted, instead, we’ve built on our core. And whilst it’s been an exceptionally stressful year navigating through all the Covid-related changes, it’s also given us time to take a much-needed deep breath, focus on our local market and on the energy we all get from new product releases, and perhaps be less thinly spread across what we’re working on both in Australia and internationally.
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发表于 2020-10-8 01:37:42
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