Bia Daidone in her São Paulo home.
There is a lot of pressure that comes with designing your first family home. It’s a place that promises to hold years of memories—from kids’ birthdays, to weekly family dinners, to summer soirées with close friends. For Brazilian jewelry and object designer, Bia Daidone, her own childhood memories of home were the driving force behind her vision for a perfect family space in São Paulo. “I wanted it to be pleasant, comforting, and an invitation to relax,” she says. “These are feelings that were familiar to me at my grandparents’ beach house in Ubatuba, São Paulo.” Working with architects Alexandra Kayat and Joana Pini from Mandarina Arquitetura, Bia’s goal was to design a home that would foster similar memories for her future family.
Colorful art and decor liven up the family room. On the gallery wall—which cleverly disguises an AC unit—two prints are from Block Shop Textiles. The shell-like chair was a wedding gift from Bia’s sister, Juliana, and the graphic rug below is from By Kamy. Pillows by Justina Blakeney, Entreposto, and Dpot Objeto line the sofa.
The result is a modern space, with bright white floors and walls, offset by an abundance of plants and wood furniture, creating tropical warmth throughout. “My grandfather designed my grandparents’ house in a Mediterranean style with lots of indoor gardens. And that’s what stayed with me the most—the light and airy feeling of the white and greens,” says Bia. Color is infused subtly—keeping the space uncluttered and breezy—with pops of orange, red, blue, and yellow appearing on lamp shades, decorative pillows, rugs, and artwork.
The ground floor is punctuated by great light fixtures, like the Tom Dixon pendant and the snake table lamp found at CB2. Bia’s sister designed the side table, and the candle holder is by STOFF Nagel.
The dining nook is comprised of a solid imbuia wood table and vintage velvet chairs.
Each room is grounded by the warmth of wood, jute, and plants, making the otherwise modern home feel inviting and lived in. These elements are also very Brazilian, she notes. “The simplicity of some materials like the jute rope used in the cabinet under the TV, lots of wood, and pieces like the wooden guitar made by a luthier from Minas Gerais are all very ‘Brazilian.’” Staples of Brazilian modernism like the leather chairs designed by Sergio Rodrigues add to the local flair.
In the kitchen, Bia designed the large-scale terrazzo backsplash from scraps of marble. The sink faucet is Moen and the picture on the wall was taken by Bia at The Parker Hotel in Palm Springs.
Bia’s favorite space in the house is the ground floor and the outdoor garden as it’s where the house, she feels, truly comes to life. “It’s where we entertain our friends and family, throw Brazilian summer barbecues, sushi nights, and make new memories.” The open-plan area is broken into many cozy seating areas for guests: there’s a neutral-toned living space with a bar set up on a vintage trunk for easy access; across the way, a wooden dining table is surrounded by an upholstered banquette and soft navy velvet chairs; just outside is another dining table situated against a backdrop of greenery and a fully-equipped barbecue station.
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