Fashion may long have been criticised for being fickle, shallow and skin deep, keeping company with waif like, beautiful creatures who haven’t seen a decent meal in untold years. Unlike libraries, of course, which are revered as the fountain of knowledge and only frequented by learned scholars with large brains and small spectacles.
So it is rather a stroke of genius by Hermès to throw the two together, giving gravitas to the fickle world of fashion, and glamour to the dusty world of books.
Hermès have staged their latest campaign inside , part of The Rijksmuseum, a Dutch national museum dedicated to arts and history in Amsterdam.