艺术中的留白,赋予了人们以无限遐想的空间以及回味无穷的意境。而生活也同样需要忙里偷闲,才能更恰如其分地体会人生的惬意与惊喜。当纯粹的白邂逅新鲜的橙,即是一家充满创想与活力的奶茶店。
The blank space in art endows people with infinite reverie space and endless aftertaste. And life also needs to steal a little leisure from the rush of business, in order to more appropriately experience the comfort and surprise of life. When the pure white meets the fresh orange, it is a milk tea shop full of creativity and vitality.
作为第一批打入内地市场的台湾奶茶品牌,CoCo在其消费市场已经形成了很稳固的品牌印象。因此,本案的設計核心就是要颠覆消费者对CoCo的原有印象,营造强烈的对比的同时,也让亲民的CoCo在消费体验方面得到超预期的升級。
As the first batch of Taiwan milk tea brands to enter the mainland market, Coco has formed a very stable brand impression in its consumer market. Therefore, the design core of this case is to subvert the original impression of consumers on Coco, creating a strong contrast, at the same time, let the people-friendly coco get an unexpected upgrade in the consumption experience.
本项目处于商场转角位置,可用面积十分有限。設計師根据店铺的功能划分出零售区、餐饮空间区、营业区、员工操作区以及商品展示区等多重区域,并通过对几何造型与空间美學的应用与表达,用趣味的思维转化成场景空间环境的组合场景。
The project is located at the corner of the shopping mall, and the available area is very limited. According to the functions of the store, the designer divides the retail area, catering area, business area, employee operation area, commodity display area and other multiple areas. Through the application and expression of geometric modeling and space aesthetics, she uses interesting thinking to transform into the combination scene of indoor environment.
弧形的门面采取全开放式設計,最大限度地与商场中来往的客人产生互动。曲线与直线的融合拉升着空间感,打造時尚简约的观感体验。
The arc-shaped facade adopts the full open design, which maximizes the interaction with the customers in the shopping mall. The integration of curve and straight line enhances the sense of space, and creates the visual sense of fashion and simplicity.
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