本帖最后由 346435396 于 2018-11-30 16:04 编辑
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一句“风吹麦浪起”，可以总结了长沙賣浪啤酒工厂店的设计。以卖买销售啤酒为主，再结合（啤酒发酵物小麦）麦浪，才形成了今天的“賣浪”。 A "windy wheat rippling" can be summed up in the design of Changsha wave beer factory shop. To sell beer mainly, combined with wheat (beer fermentation product) wave, formed today's "wave of sales".
▼品牌设计，LOGO
▼室内装置-风吹麦浪起，Indoor device - wind blowing wheat rippling
一个叫“麦麦”的胖小子在麦田中自由的飞翔，他象征着自由。“麦麦”的头部主要创意来源于啤酒杯的啤酒花冒泡。 A fat boy named ”Mai Mai” flies freely in the wheat field. He symbolizes freedom. The main idea of "Mai Mai"'s head comes from the beers of beer cups.
▼品牌IP形象“麦麦”，Brand IP image“Mai Mai”
我们使用了3组装置艺术和空间结合。我们还给他赋予了一个叫“麦麦”的胖小子IP形象。并且做了一个在麦田上空中飞翔的故事情节。 We used 3 sets of installation art and space combination. We also gave him the image of IP, a fat boy called Mai Mai. And made a story of wheat wheat flying in the wheat field.
我们希望客人一迈进入口处就看到“风吹麦浪起”这组装置所带来的轻松的氛围和好玩的场景。 We hope that as soon as the guests enter the entrance, they will see the relaxed atmosphere and interesting scenes brought about by the installation of "wind blowing wheat waves".
▼室内入口装置，Indoor entry device
这是一家以“超市+餐厅+酒馆”形式存在的店，来自全球200多款精酿啤酒、300多款洋酒，构成一个有别于其他啤酒屋的美妙世界。 This is a store in the form of "supermarket + restaurant + pub". It comes from more than 200 kinds of refined beer and 300 kinds of foreign wine all over the world. It makes up a wonderful world different from other beer houses.
▼室内空间展示，Interior space display
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发表于 2018-11-30 16:00:33
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