만 흥 개 萬 興 佳 ▼ 品牌速写,Brand sketch
长白山下的炭火盛宴 来自中国最东方三国交界的神秘烧烤 A charcoal banquet under Changbai Mountain Mystical barbecue from the border of the most Eastern countries of China
▼ 设计思考,Design Thinking
无中生有设计团队接入该案时,第一时间就与甲方来到 萬 興 佳 炭火烧烤的发源地:中国最东边的三国交界处—延边朝鲜自治州 首府 延吉市。这里是东北虎的故乡,真正的体验到了大口吃肉大碗喝酒的酣畅淋漓。当地保有浓郁的朝鲜族风俗,就地采风,收集了当地民族元素进行店铺设计。 In the first time, the unsuccessful design team joined the case with Party A to the birthplace of the charcoal fire barbecue: Yanji, the capital of the Yanbian Korean Autonomous State, the eastern border of China. This is the hometown of the northeast tiger, and really experienced the delicious and delicious eating of meat and bowls. When the locals have strong Korean customs, they collect local elements and store designs.
▼ 门店外观,Tthe external view of the restaurant
选址处于商场内,店招较长,利用了 延边城市 的建筑特色——屋檐 进行正式装饰,并结合大面积落地玻璃进行通透处理。
The site is located in the shopping mall, and the store has a long way to take advantage of the architectural features of yanbian city -- the eaves are formally decorated, and a large area of floor glass is used for transparent processing.
▼ 店铺大景,Store large scene
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