本帖最后由 博思道 于 2016-4-27 15:34 编辑
/ 創意 / 美學/ 產品 / 商業 /
微型綜合體本案是以出口瓷磚品牌-奇麗砂在中國陶瓷城的展示中心。從我們的調研到最後的定位，從品牌視覺、展品美學和空間展示都進行了“重新定義”。對於陶瓷行來的業態多樣化與消費享受化，引導了行業升級與變革，我們從概念方案上以“微型”綜合體來設計奇麗砂的新店。
This case is to export tile brand - Qili sand in the Chinese Ceramics City Exhibition center. From our research to the final positioning, from the brand vision, exhibits aesthetic and spatial display have been re defined". For the ceramic industry diversification and consumption enjoyment, and guide the industry upgrading and transformation, we from the concept of the program to "micro" complex to design qilisha Hsintien.
商業綜合體的概念，源自"城市綜合體"的概念，城市綜合體是以建築群為基礎，融合商業零售、商務辦公、酒店餐飲、公寓住宅、綜合娛樂五大核心功能於壹體的"城中之城"。而我們這個展廳更希望能通過“功能”空間構成壹股串聯感，讓整體意境更清新，也顧客在環境裏有探尋和發現轉變成逛街的樂趣。
The concept of commercial complex, from the concept of "urban complex", the urban complex is to buildings based on integration of commercial retail, commercial office, hotel catering, apartments, comprehensive entertainment five core function in one of the "city within a city". And we hope that this exhibition hall through the function space constitute a series of sense, so that the overall mood is more fresh, but also in the environment in which customers have to explore and discover the joy of shopping into.
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发表于 2016-4-27 15:17:04
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