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AMI's office in New Zealand 设计师：John Lenihan 位置：新西兰 分类：办公空间装修 内容：实景照片 图片来源：Jeremy Tot AMI这个品牌的一直在乐于助人方面处于领导地位。该公司一直致力于打造一种乐于助人的，值得信赖的，平易近人的保险品牌，因此他们找到RCG的设计总监John Lenihan来设计他们的办公室。
整个办公室设计的诱人而舒适，就像是个家居空间似的。木质板材和有纹理的镶板，给人带来质感，还有一种温暖的感觉。地面全部使用有机材质的软地毯。光源设计在较低的部位，使人们置身于温暖、亲切和随和的氛围之中。入口处使用黄色木质镶板，意为向人们开放，随时欢迎客人的到来。柔和的橙黄色是AMI公司招牌的主要颜色，配以炭黑色和巧克力色，看起来相当的高端大气，但并不贵，周边温暖的玄武岩让人觉得特别放心把事情交给他们来做。如果客人需要寻求帮助的话 ，店员就在前面等着，从门口进来一眼就能看到，就在办公室的中间。室内还专门为特殊客人设计了两间小的私密洽谈室。
设计师们还参考家庭设计的一些理念，并成功的通过利用诸如：车顶式的天花板和挑口的镶板样式，运用在这间办公室设计上。车顶式的天花板创造出一种动态的Z形墙效果。简单来说，我们设计的这间保险公司办公室时更多的考虑到的是给客户期望，除了给客户精细的性价比高的价格，还会基于客户个人情况作出相应的调整。
译者：蝈蝈
Leading the market with their brand initiative, AMI is about people helping people. Locally focused, AMI aims to be the first social, trustworthy, easy and helpful insurance offering. The company needed to make real their aspirational brand positioning. So they approached RCG and Design Director John Lenihan for expert direction to take their retail operation to the next level.
Inviting and comfortable like a domestic space, the store palette of timber and timber panelling adds texture and warmth. Carpet with an organic quality and soft tones is used throughout. Lighting is low in level, and gives a warm and intimate ambience.The store entrance is framed by yellow timber panelling, signalling openness and leading people in. To represent AMI’s offering the shopfront was designed to look valuable but not expensive, with warm Basalt that feels permanent and reassuring.A softer less aggressive tone of AMI’s brand yellow highlights the store and supports way finding, while foundation colours of black and charcoal tones are pulled in throughout.Asking for help is easy as staff now lead from the front; their prominent assistance counter is stationed at the heart of the store visible from the entrance. Through the middle of the space there are a variety of settings – leaners, tables, and lounge to accommodate all people and all conversations. For stressful claims we created two acoustically-private meeting spaces.
Aspects of community and home are brought into the store through architectural references such as a pitched roofline form and weatherboard panelling. The roofline is mirrored to create the dynamic form of the zig-zag wall. So with a very clear brief, we designed an insurance-store environment and offer that reflected AMI’s customer aspirations, along with a personal ‘curated retail’ offer, a mapped customer journey based on life stages and touch points and a visual system that expressed the brand personality.
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发表于 2014-12-3 01:04:49
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