Griffins' Steakhouse Extraordinarie Stockholm
At first glance a very classic restaurant of the american steakhouse heritage. But when taking a closer look, imaginary hosts The Griffins are neither your average restaurateurs, nor your average couple. The interior promises an experience out of the ordinary and top chefs Karl Ljung and Christian Hellberg delivers...
Brief:
“To create a destination in the city”. Our client had signed a contract on a restaurant location in a prestigeous new building in Stockholm, next to the main central train station. They wanted our help to come up with a fun idea, concept and interior that made locals and tourists come to a location, that traditionally unattractive from a restaurant and nightlife perspective.
Challenges:
The building was planned for offices, not for restaurants - ceilings were low and everything was square and boxy. Secondly, the "power architechture" of the building and the hard edges of this part of the city. Traffic, railways and infrastructure "owns" the area rather than people and life. Rules for the exterior allowed no signs on the wall. Famous chefs, risked to signal too much fine dining.
Results:
We wanted to add warmth, personality and humour to a strict, cold building and part of the city and let the interior contrast to the exterior and surprise visitors. Through a storytelling concept we created the imaginary host couple "The Griffins" and let their unusual interests and personalities form the interior. They moved in their pre-designed rooms within the room, thus forming their own Fortean club.P1
格里芬牛排特别斯德哥尔摩
乍一看很经典的餐厅的美国牛排遗产的。但左看右看，虚主机时，新来的人，既不是你的平均餐馆老板，也不是你的平均夫妇。内饰承诺卡尔Ljung的基督教Hellberg提供普通和顶级厨师的经验...
简介：
“要建立在城市”的目标。我们的客户已经签署了合约，在斯德哥尔摩的新一个prestigeous的建设，以主中央火车站旁一间餐厅位置。他们需要我们的帮助，想出一个有趣的想法，概念和内饰，吸引了当地人和游客前来到一个位置，从餐饮和夜生活的角度，传统上缺乏吸引力。
挑战：
建筑计划办公室，没有为食肆 - 天花板很低，一切都广场和四四方方。其次，“权力的建筑风格，”这部分城市的建设和硬边。交通，铁路和基础设施的“拥有”的区域，而不是人民和生活。外部规则允许在墙壁上没有任何迹象。著名厨师冒着信号太多精美的餐饮。
结果：
我们希望严格的，寒冷的建设和部分城市内部的反差，让外观和惊喜的游客增添温馨，个性和幽默。通过创建一个讲故事的概念，我们的虚主机夫妇“新来的人”，让他们的兴趣和个性形成内部不寻常。他们搬进他们预先设计的客房，房间内的，从而形成自己的的Fortean俱乐部。
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发表于 2013-8-4 11:03:39
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