全民畅读是一家以設計为驱动力，通过空间运营不断向用户给出优质文化生活方式的创业公司。旗下的全民畅读书店（郎园park）以文化生活空间运营的新零售模式（New Retailing）为基础，结合独特的空间設計風格荣获了2018“年度最美书店”，现已成为北京石景山区的文化地标。书店新零售是以互联网为依托，通过运用大数据、人工智能等手段重塑业态结构，并对线上服务、线下体验以及现代物流进行深度融合的零售新模式，将阅读环境极大融入艺术人文主题。
Renchang reading is a design driven company， through the spatial operation to deliver the high-quality cultural lifestyle. According to the emerging cultural consumption phenomenon to integrate the “entertainment， interaction and experience” in China， new retail mode is based on the Internet， through the use of big data， such as artificial intelligence means to reshape the structure of the online services， offline experiences with modern logistics. The design of the Quanmin Changdu bookstore (Lang Yuan park) with the “New Retailing” business mode， has won the 2018 “most beautiful bookstore of the year”， and becoming the cultural landmark in Shijingshan district of Beijing.
项目所在地原是八宝山附近一个四合院落古玩市场，随着北京城市更新的策略的改变，腾退后的古玩市场如同很多老旧的城市空间面临新的升級与和发展。通过改造其中一座完整的院落来形成一个新型的阅读场景，使得空间体验超越传统意义上的书店，而是一个集合城市文化客廳与新零售的这种理念的场所。
The bookstore is located in former antique market inside a sequence of courtyard house. With the change of Beijing‘s urban renewal strategy， the antique market calls for upgrade just like many collapsing urban spaces. By transforming one of the complete courtyards to form a new type of reading experience space， it is actually beyond the traditional sense of bookstore， but a cluster of urban living room and the new retail concept of the “ GENIUSLOCI”. It aims to build a concept of reading complex integrating distinctive design with diverse cultural experience and new consumption scenarios.
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发表于 2019-11-27 00:02:41
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